About AvidMax

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RISE: Our Values

At AvidMax, our purpose is to provide knowledge and guidance with passion

AvidMax is headquartered in Centennial, Colorado, just a cast's length away from some of the most famed rivers, 14ers, and landmarks in the west. We enjoy splendid views of the Rocky Mountains, and seize every opportunity to escape for a day on the river, in the saddle, or on the trail. If you're eager to embark on your next adventure, swing by our retail store or check-in online, en route to a scenic destination.

Interested in what our customers are saying? Check out our customer testimonials and why shop at AvidMax page.

Meet Our Team

We are a motley crew of fly fishers, cyclists, photographers, and four-legged friends united by our passion for the outdoors. We work together serve our customers, support our teammates and conserve this ever-intriguing planet we call home.

Mike Maxum
Brady Laehr
Director of Operations/Tying Pro
Customer Service Manager
Warehouse Assistant Manager
Warehouse Team Member
Max Pavel
Director of Purchasing/Tying Pro
Customer Service/Tying Pro
Director of Trout Sniffing


Are you ready to inspire adventure? Embark on a career with AvidMax.


We are a values-driven team of outdoor enthusiasts and environmental stewards who get to work with the top brands in the industry. We embrace a work hard play hard philosophy, and a drive to continually improve and evolve. If your ideal work environment includes office dogs, team lunches and the occasional game of ping pong, we hope you’ll consider joining our team.


  • Health Insurance
  • 401K program
  • Paid holidays
  • Paid vacation time


  • Discounted outdoor gear
  • Casual dress
  • Foosball and ping pong
  • Birthday lunches, company outings and more!

Current Openings


Customer Service/Retail Associate Full and Part Time

AvidMax is seeking a Customer service representative who is self-motivated, can work independently, and help identify client needs, present and answer questions about our products and services and recommend solutions. This position requires the ability to “wear many different hats” during the day as well as being efficient and accurate with an upbeat personality. A positive attitude and a desire to promptly and resolve potential customer issues or complaints will make you successful in this role.

Job Duties and Responsibilities Include:

  • Answer phones and emails in a timely manner

  • Able to provide accurate information about our products and local fisheries

  • Troubleshoot and create creative solutions to help solve customer issues

  • Assist customers with returns and repairs/warranties of merchandise

  • Stay up-to-date with new products/services

  • Help facilitate customer performance metrics and communication on all of our selling platforms


  • Excellent communication and customer service skills. Includes answering phones, resolving questions, customers, and co-workers.

  • Attention to detail in helping customers and operating CRM system.

  • Ability to follow written procedures.

  • Show good Teamwork with co-workers and other divisions within the Company

  • Punctual, Professional appearance and outstanding work ethic.

  • Knowledge of local area lakes, rivers and recreation.

  • Great attitude with high-energy personality.

  • Create a Fun Working Environment

  • Advanced computer skills necessary.

  • Knowledge of fly fishing gear and tactics necessary.

  • Ability to type 30 WPM or better


  • Retail Customer Service: 1 year (Preferred)

  • Fly Fishing knowledge

  • POS System: 1 year (Preferred)

  • Local Area Lakes & Fishing: 1 year (Preferred)

  • Computer proficiency

  • Excel and CRM 1 year (Preferred)


Job Type: Full-time Year Round

Salary: $18.00


Apply for Customer Service/Retail Associate Position


Director of Marketing

AvidMax is seeking an experienced and versatile marketing director who is passionate about the Fly Fishing industry. Our ideal candidate has experience developing and executing marketing campaigns across multiple platforms and channels. They will be comfortable with day-to-day marketing activities, as well as long-term strategy.

Objectives of this Role

  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

Daily and Monthly Responsibilities

  • Develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including organic, paid, direct, email, print, digital, and video assets.

  • Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels

  • Manage content and updates for customer and internal touchpoints, establish budget guidelines, participate in events, document business processes, and provide additional sales support

  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

  • Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

  • Present ideas and final deliverables to internal and external teams, and communicate marketing programs, strategies, and budgets

Skills and Qualifications

  • Bachelor’s degree in marketing, business, or related field

  • Excellent written and verbal communication skills

  • Proven experience developing marketing plans and campaigns

  • Strong project management, multitasking, and decision-making skills

  • Metrics-driven marketing mind with an eye for creativity

  • Experience with marketing automation and CRM tools

  • Skilled with paid advertising (Google Ads, Bing/Microsoft ads)

Preferred Qualifications

  • Fly fishing and fly tying ability

  • Proficiency in online marketing and social media strategy

  • Proven experience designing promotional campaigns and sales

  • Background in eCommerce retail

 Apply for Marketing Director Position


Warehouse Associate (Full Time)

AvidMax is seeking a Warehouse Associate who is self-motivated, and comfortable in a high-paced working environment. This position requires the ability to “wear many different hats” during the day as well as being efficient and accurate with an upbeat personality.

Job Duties and Responsibilities Include:

  • Accurately picking items from a large inventory

  • Carefully packaging orders for shipment

  • Meet daily goals to meet our shipping standards and metrics

  • Efficiently receive purchase orders

  • Stocking inventory with accuracy

  • Assisting with inventory counting


  • Must be able to lift 40 lbs.

  • Must be able to stand and walk for entirety of shift

  • Attention to detail critical

  • Ability to follow written procedures

  • Show good Teamwork with co-workers and other divisions within the Company

  • Punctual, Professional appearance and outstanding work ethic

  • Great attitude with high-energy personality

  • Basic computer skills necessary


  • Warehouse experience (Preferred)

  • Computer proficiency

Job Type: Full-time/Part-Time Year Round
Compensation: $18.00 an hour

Apply for Warehouse Associate Position 


About AvidMax:

Whether you're new to fly fishing or a seasoned angler, AvidMax Fly Fishing Shop has all of the fly gear and supplies you'll need. Our extensive fly fishing inventory includes; rods, reels, fly boxes, flies, nets, waders, bags, accessories and apparel. Our goal is to make sure you’re equipped for any challenge you come across on the water or outdoors. As avid fly enthusiasts, we only carry gear that we believe in. Our mission is to put our customers first and inspire adventure with our products, tutorials, and values.

If you’re picking up a fly rod for the first time or you’re continuing a fly fishing tradition, your gear is an important part of the experience. We strive to offer gear that you can rely on as a company you can trust.