We’ve always believed that form shouldn’t just follow function, but be inspired by it, and that good design emanates from a harmonious expression of both. Where fly reels are concerned, the basic parameters - weight, retrieve rate, line storage, drag torque, ergonomics - each must be balanced against the other to build a high-performing reel, and collectively provide the basis for the design.
By far the most important of these are weight and retrieve rate, because the ratio of the two define what is considered a large arbor reel. Expressed simply, think of these two parameters as retrieve rate per ounce, and hence the Holy Grail of fly reel design is an architecture which yields the lightest structure possible for a given diameter, without sacrificing reliability and durability.
Enter the completely re-designed Guru S reel. This reel has an enhanced spool(more...)
Q: What is your return policy?
A: Returns or exchanges can be made up to 30 days after the purchase date. We will take the item back as long as it is new, with all the tags and original packaging (if applicable). Click here to see all the details.
Q: When will my order ship?
A: Most items ship on the same day if placed by 3:30 pm MT Monday-Friday.Click here for more shipping info.
Q: How quickly will I receive my order?
A: We always strive to deliver as fast as we can. With that said, it depends on your location, the item(s) purchased, and the selected shipping method. If you choose our Free Standard Shipping you can expect a window of 3-8 business days. If you choose a paid expedited shipping method, refer to our shipping page for a better estimate.
Q: How do I get AvidMax Reward points for items I purchase?
A: All you have to do is sign up for an account and for each purchase you make you will receive 5% back in AvidMax Reward points. Easy! Create an account today!
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